Aluminum – Ready for Its Close-up

for Novelis

A short turnaround on a project can be a challenge. But we also know that working under pressure can get the creative juices pumping.

Novelis had a concept, copy and reference for an international ad for the auto industry but needed the right partner to put the pieces together. We were able to come in on a schedule of only a few days and help our client not only meet their global commitments, but also capture the spirit of new branding.

We collaborated with Novelis to quickly coordinate a location, props and models and direct a photo shoot. Next, we brought the artwork in-house for last-minute manipulation and married words to image. The result – an international release of a finished ad in just days – proves that pressure can sometimes be a good thing.

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